AMS and Team Will Conduct
- Background & Project Launch
- Key Stakeholder Interviews
- Focus Groups
- Community Survey
- 360° Market Scan
- Visioning Workshop
- Community Input
- Phase 1 Review Meeting
The Durham Cultural Roadmap is a planning process that will focus on community-wide, equitable engagement and create a five-year cultural plan for the Durham community. Community engagement activities will begin in late summer 2023, using interviews, listening sessions, community surveys, workshops, and other channels. Once broad engagement is complete, the plan will be developed and presented in the summer of 2024 to the community, the Durham Board of County Commissioners, and the Durham City Council.
The planning process is being guided by AMS Planning & Research (AMS), a cultural planning firm with extensive experience in active, creative engagement. This process will involve the entire community, and AMS has the expertise to make recommendations on contemporary best practices for addressing the issues facing Durham artists, cultural organizations, and creative workers.
The Durham Cultural Roadmap, co-created by AMS and local creative community partners, is bringing together local artists and creative workers to develop locally relevant engagement opportunities during the planning process. This infusion of local voices, including those of writers, performers, and other creative workers, from various artistic backgrounds is key to reflecting the beauty, uniqueness, and vitality of Durham’s cultural community.
The 2004 Durham Cultural Master Plan approved by both the City Council and Durham County Board of Commissioners, has accomplished many of its goals and objectives. Durham has changed and grown mightily since 2004, and a new strategy is needed to support and amplify the role of our cultural community for the benefit of all residents and visitors.
Throughout 2021, the Durham Cultural Advisory Board engaged artists and cultural workers regarding challenges and opportunities. Based on the findings of this work, the board requested that the Durham City Council and Durham County Board of Commissioners jointly support the development of a new cultural plan. The City and County have each contributed $150,000 toward this planning process. On October 3, 2022, the Durham City Council and the Durham County Board of Commissioners entered a joint agreement to govern the development of the new Durham Cultural Roadmap.
The Durham Cultural Advisory Board encouraged Durham’s philanthropic community to support this planning effort. We are grateful to the agencies below for their generous support of community engagement efforts during this planning process.
The City of Durham Cultural and Public Art Program, working closely with the Durham County Public Art Program, is providing day-to-day project management for the Durham Cultural Roadmap.
Annette L. Smith, Project Manager
Durham Central Park
Photo: Ryan Moeller